Strategic Advisory & Fractional Leadership
Senior expertise. Flexible engagement. Real impact.
Not every organisation needs another full time executive. Sometimes you need the right experience, at the right time, without the long-term commitment.
Whether you need strategic direction, additional leadership capacity or independent advice, Heidi tailors her involvement to your priorities, resources and budget.
Not sure exactly what you need?
That’s often the best place to start.
Many organisations come to Heidi before they know exactly what they need. Her value is helping you work out what matters, what needs to change and how to move forward.
How Heidi helps
Experienced thinking. Fresh perspective. Practical action.
Running an organisation means making big decisions, often without the time, resources or senior expertise you’d ideally have around you. Heidi knows, because she’s been there. As a former CEO of a fast-paced organisation, she doesn’t just advise leaders, she understands the pressure they’re under. Today she works alongside CEOs, business owners and leadership teams to bring clarity to complex challenges, identify opportunities and move things forward.
Strategic advisory
An experienced sounding board for CEOs, business owners and leadership teams.
- Clarity on complex challenges and priorities
- Business growth, marketing and reputation strategy
- Independent advice on big decisions
- Turning good ideas into meaningful progress
Fractional leadership
A senior marketing and communications lead inside your team, part time.
- Strategy and planning tied to your goals
- Guiding and developing your team
- Managing agencies and suppliers
- Plain English reporting to leadership and boards
Strategic communications and government relations
For organisations navigating something significant.
- Key messages and positioning
- Media relations and issues management
- Government relations and advocacy
- Speeches, submissions and briefing papers
Stakeholder engagement and project support
For projects that need the right people on side.
- Stakeholder mapping and engagement planning
- Community and industry consultation
- Building and repairing key relationships
- Leading engagement from strategy to delivery
Also available: media relations, media training and mentoring for marketers and teams.
A trusted adviser in your corner, when you need one.
How Heidi works
Senior expertise, on your terms.
Accountable
Heidi takes responsibility for the outcome, not just the advice. Clear priorities, regular reporting and real follow through.
Independent
No services to upsell. If someone else is better placed to deliver part of the work, Heidi will say so and help you brief them.
Senior, every time
You work with Heidi directly, from the first conversation to the final report. No handover to a junior team.
Sized to you
One day a month, a focused week to get started, or a defined project. Flex up when things get busy, and down when they settle.
Ways to work together
Advisory, fractional or project.
The expertise you need, without the commitment of a full time appointment.
Ongoing advisory
A trusted adviser on call. Regular sessions with you and your leadership team, and support between them when you need it.
Quoted on scope
Fractional leadership
A senior lead inside your team, from one day a month to a few days a week. Also available as interim cover when a key role is vacant.
Quoted on scope
Strategic projects
For something significant with a clear start and finish. A launch, a rebrand, a major project, an advocacy campaign or a funding conversation.
Quoted on scope
How we get started
A quick chat
A 10 minute conversation about what you’re working towards, and whether Heidi is the right fit.
Agree the scope
The outcomes you want, the time it needs and a clear fee, tailored to your priorities, resources and budget.
Get moving
Heidi gets to know your team, priorities and stakeholders quickly, then settles into a rhythm of work and reporting that suits you.
Testimonials
What others say about Heidi.
Heidi is my go to marketing person. She offers priceless strategic guidance, generates creative plans and is exceptional at implementing them. We have been collaborating for about 13 years.
CEO, The Gleeson Group
Heidi has worked on PR and strategy in my company for a period of 10 years. She is an excellent person who gets to the core of topics and can implement. I believe in her and can recommend her to others.
Founder, Explore Property Group
I have known and worked with Heidi for many years. Her wealth of experience and knowledge, combined with her engaging ‘can do’ attitude, means there’s not much she does not excel at. Her experience in events, marketing and PR is second to none.
Deputy Chancellor, James Cook University
Ready when you are
Let’s talk about what you’re working towards.
Book a 10 minute chat, and work out together what support would make the biggest difference.