Marketing Unpacked · for business owners
Marketing feeling overwhelming?
Too many platforms, too much advice and never enough time.
Your crystal clear path forward.
Know what’s working in your marketing, what isn’t, and exactly what to do next.
Before we meet, I look at your business the way your customers do. Your website, your socials, your Google profile, how easy you are to find and buy from. So our time together is spent on answers, not background.
Your Clarity Audit
Clear actions, tailored to your business.
- 1You complete a short questionnaire about your business and goals
- 2I review your website, socials, Google profile and advertising
- 3We talk it through together in a working session
- 4You get a written list of clear actions to make straight away
No templates. No generic advice. Just what your business needs next.
Sound familiar?
Busy marketing isn’t the same as marketing that works.
None of this means you’re bad at marketing. It means nobody has stepped back and looked at the whole picture. That’s where I come in.
How it works
Start with clarity. Then go as far as you need.
New business or established, it all starts with seeing your marketing clearly.
Clarity Audit
I see your business the way your customers do, before we ever meet. You get clear actions, tailored to you.
Quick Wins Day
Short on time? We agree the quick wins, then get on with it together.
Grow Your Skills
Learn to do it yourself, supported all the way to clarity.
Pricing
Three ways to get crystal clear.
Every option starts with your Clarity Audit. Then choose how much help you want.
Clarity Audit
Know exactly what to focus on.
$795+ GST
I look at your business the way your customers do, then give you clear actions tailored to you.
- A short questionnaire about your business and goals
- A review of your website, socials, Google profile and advertising
- A working session to talk it through
- A written list of clear actions to make straight away
Just starting out? Your audit becomes a launch session. We map your crystal clear path forward before you spend.
Most people start here
Audit + Quick Wins Day
Know what to do, and get it done.
$1,995+ GST
We agree the quick wins, then get on with it together.
- Your full Clarity Audit
- A full Quick Wins Day of hands on help
- Think Google profile, website copy, social bios and simple templates
- We start together, at your business or online, then I get it done
Just starting out? Start with your launch session, then I set up the essentials for you.
Grow Your Skills
Learn to do your own marketing, with support.
$2,995+ GST
For a business owner, a team member new to marketing or a junior marketer who wants senior guidance.
- Your full Clarity Audit
- Four weekly two hour sessions where I show you how to do your own marketing
- A workbook to plan, track and keep your marketing on course
- The Unpacked guides you need to do it yourself
- Support between sessions while you put it into practice
Just starting out? We build your launch plan together over the month.
All prices exclude GST. Sessions run online, so you can join from anywhere.
Why work with me
Hi, I’m Heidi.
I’ve been in marketing since 1999 and have worked with more than 200 clients since founding Crystal Clear in 2009. I’ve sat across the table from owners pressured into spending on ads with no plan behind them. I’ve also sat at the board table, where strategy is always the first question.
Marketing Unpacked brings those two worlds together. Board level thinking, in plain English, for your business.
- Certified Practising Marketer with the Australian Marketing Institute
- Mentor to marketers across Australia through the Australian Marketing Institute
- Judge and head judge for the AMI Marketing Excellence Awards
- Graduate of the Australian Institute of Company Directors
- Former Chamber of Commerce CEO
- Over 17 years on a wide range of boards, from not-for-profits to infrastructure, and national sporting teams to the arts
- In marketing since 1999, across the UK, Europe and Australia
Heidi has worked on PR and strategy in my company for a period of 10 years. She is an excellent person who gets to the core of topics and can implement. I believe in her and can recommend her to others.
Founder, Explore Property Group
Heidi is my go to marketing person. She offers priceless strategic guidance, generates creative plans and is exceptional at implementing them. We have been collaborating for about 13 years.
CEO, The Gleeson Group
Good questions.
What if I’m just starting out?
Every option works for new businesses too. Your audit becomes a launch session, where we map your crystal clear path forward before you spend money on the wrong things.
Is it all online?
Yes. Sessions run online, so there’s no travel time and you can join from wherever you work.
Why no free discovery call?
A cold chat tells me very little about your business. Your questionnaire and my review mean I arrive already knowing your business as a customer would. Have a quick question first? Just email me.
What’s the difference between the three options?
The Clarity Audit tells you exactly what to focus on. Audit + Quick Wins Day adds a day where we get the top actions done. Grow Your Skills adds a month of weekly sessions, a workbook and guides, so you can do your own marketing with support.
Who is Grow Your Skills for?
Anyone looking after the marketing who wants senior guidance. A business owner doing it themselves, a team member new to marketing, or a junior marketer.
Will you do the marketing for me?
If it’s the right fit, yes. If someone else is better placed, I’ll connect you with them. Either way, you’ll know exactly what needs doing.
Who is this for?
Owner led businesses, from solo operators to growing teams, where the owner or one busy team member looks after the marketing.
How do I get started?
Book your Clarity Audit and complete a short questionnaire. I’ll take it from there.
Ready?
Let’s unpack your marketing.
Book your Clarity Audit, complete a short questionnaire, and I’ll take it from there.