Strategic mentoring for your marketing team
You’ve hired someone with potential. But when they’re the only person looking after marketing or communications, who guides them?
Over six months, I mentor your team member to build their confidence, bring clarity to their work and connect everything they do to your business strategy.
Sound familiar?
- Your marketing person is capable and hardworking, but stretched across everything from social media to reports.
- There’s plenty of activity, but it isn’t clearly linked to your business strategy.
- They’re not sure how to turn your strategic plan into a practical marketing plan.
- Board and leadership reports take hours to pull together, and still don’t tell you what you need to know.
- They need someone experienced to bounce ideas off, and you don’t have the time or the marketing expertise.
- You’re not sure whether they’re focusing on the right things.
The issue usually isn’t the person. It’s the experience and support they can draw on.
What your team member will learn
Every session is built around their real work, so what they learn is put to use straight away. Over six months, they build the skills and judgement to work with clarity and confidence.
Turning business strategy into a marketing plan
How to read your strategic plan, pick out what matters for marketing, and build a practical plan with clear goals, audiences, actions and measures.
Writing reports for the board and leadership
What boards and leaders need to see, how to report on results rather than activity, and how to write clear, concise papers that support good decisions.
Setting priorities with confidence
Deciding what matters most, what can wait and what to stop, and explaining those choices clearly to the people they report to.
Budgets and measuring what works
Planning a marketing budget, tracking results and showing the value of the work.
Briefing agencies and suppliers
Writing clear briefs, reviewing work and getting better results from designers, agencies and media.
Speaking up with senior stakeholders
Presenting ideas, making recommendations and holding their own in conversations with leaders and the board.
How it works
Six months of fortnightly mentoring, with practical tools and support in between.
Agree the goals
We start with a meeting with you and your team member to understand their role, their challenges and what success looks like for your organisation.
Create a development plan
Together we set out the skills that matter most and how we’ll build them over the six months.
Meet every fortnight
Ninety minute sessions, working through their real projects, plans and reports.
Practical guides and templates
Tools they can keep using, including a marketing plan template, a board report template and briefing guides.
Support between sessions
They can send me questions between meetings, so they’re never stuck waiting.
Check in and review
Regular check ins with you, and a final review of progress and next steps at the end.
Who it’s for
- A junior marketing or communications person working on their own
- A sole marketer without an experienced specialist to learn from
- Someone moving into marketing from another role
- An emerging team leader ready to think more strategically
- A small team that would benefit from regular expert guidance
What it isn’t. This isn’t outsourcing your marketing. It’s building the skills and confidence of the person you’ve already invested in.
Why mentor with me
I’ve been in marketing since 1999 and I’m a Certified Practising Marketer. I’ve mentored marketers across Australia through the Australian Marketing Institute, and been head judge of the AMI Marketing Excellence Awards.
I’ve also sat on the other side of the table, as a CEO and a board director. So I know what leaders and boards need from their marketing team, and I can help your team member give it to them.
Need more than mentoring? I can also provide ongoing strategic leadership for your marketing team. I set the priorities, review plans and budgets, and oversee agencies and suppliers.
Invest in the person you already have
A more confident team member, marketing linked to your strategy, and clearer reports for your board and leadership. Start with a few quick questions, and I’ll be in touch within two working days with a clear scope and fee.
Prefer to talk first? Email me with a little about your team and what you’d like them to achieve.